Perceived Environmental Uncertainty & Company Performance: Effect on Strategic Investment Decisions

Purpose The purpose of this research is to empirically examine the influence of perceived environmental uncertainty and perceived company performance on the extent of use of risk analysis techniques in strategic investment decisions. Design/Methodology/Approach This study has developed and tested a structural model linking perceived environmental uncertainty and perceived company performance and the extent of use of risk analysis techniques using Partial Least Square –Path Modelling method. The primary data has been collected from Senior Finance Professionals representing 36 automotive companies operating in India through a single cross-sectional mailed survey.