Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging

Nowadays, digitalisation is present in all links of the product life cycle and within product design. Packaging is a critical element that affects the customer’s purchase intention. Therefore, packaging is one of the elements for which it is positive to include techniques and methods based on Industry 4.0 to obtain results from users and bring them closer to the process. The relationship between packaging and the expected quality and emotions of users is a topic that is addressed in the social axis of sustainability and involves an effort to strengthen the relationship with the user. This article studies the expected quality of nougat in terms of packaging shape and colour using ANOVA analysis. For this purpose, a survey was carried out among 122 participants in Spain and Mexico. The main conclusion is that packaging with a combination of three shapes (rectangle, square and triangle) and colours (yellow, orange and red) enhances consumers’ emotions of Admiration, Satisfaction, Pleasant Surprise, Attraction, Fascination and Joy.