A longitudinal study on how smart tourism technology influences tourists' repeat visit intentions

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH(2023)

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摘要
This study addresses this knowledge deficit by developing and testing a model that examines the effect of smart technologies on tourists' satisfaction and intentions to repeat visit a travel destination. This study used a longitudinal approach and collected data from 438 tourists between December 2020 and March 2021, followed by another survey between September 2021 and March 2022. Technology characteristics such as accessibility, information quality, and personalisation positively influence tourists' satisfaction, which mediates the relationship between trust and repeat visit intentions of tourists.
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关键词
Smart tourism technology,tourism marketing,Asia-pacific,smart destinations,repeat visit intentions
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