Social Trust Relationships in Group Decision-Making

In almost all social relationships, trust is one of the most important factors that influence users’ behavior in network activities. Trust has a complex influence mechanism in GDM consensus due to its transitivity, asymmetry, difficulty to establish and easy to destroy characteristics. Because of the difficulty of acquiring explicit trust, this chapter mainly introduces the establishment of implicit trust based on similar preferences and its application in the research of CRP in GDM.