Consumers’ Willingness to Participate in Internet Trading of Waste Products

Consumers’ willingness to trade (CWT), that is, consumers’ willingness to trade waste products with internet recyclers. CWT is the basis for the Internet recyclers to start a transaction for waste products with the consumers who have the waste products. Because, as an agent in waste products recycling, it is very necessary for the Internet recycler to achieve the economies of scale in waste products transaction with consumers, which is the key to obtain economic benefit. Therefore, it is very necessary to improve the willingness of waste product holders—consumers to trade their waste products with the Internet recycler. The willingness of consumers to participate in waste product transaction with the Internet recycler is affected by consumers’ understanding of waste product transaction activities, the evaluation of the Internet recyclers’ service level and the value of waste products.