Application of Clustering Algorithms on Tourism Industry

Abstract: The application of clustering algorithms in tourism data analysis has become an important research area in recent years. The objective of this study is to provide an overview of the different clustering algorithms used in tourism data analysis and their applications. Clustering algorithms are used to group data into clusters based on similarities and differences between the data points. In tourism, clustering algorithms are used to identify different segments of tourists based on their preferences, behaviors, and characteristics. These segments can be used to target specific marketing strategies and improve tourism experiences. The study presents a comprehensive review of the different clustering algorithms, including hierarchical clustering, k-means clustering, density-based clustering, and model-based clustering. The advantages and disadvantages of each algorithm are discussed in detail. In addition, the study highlights the different applications of clustering algorithms in tourism data analysis, such as destination profiling, market segmentation, customer behavior analysis, and recommendation systems. Overall, the study shows that clustering algorithms have a significant impact on tourism data analysis and decision-making processes. They provide valuable insights into the behavior and preferences of tourists, which can be used to improve tourism products and services. However, the selection of the appropriate clustering algorithm depends on the nature of the data and the research objectives.