Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
Marketing Science(2023)
摘要
This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.
更多查看译文
关键词
consumer packaged goods,pink tax,pricing,gender-based
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要