11 The Untold Story of Women’s Online Business in Bangladesh

This study explores the different aspects of women’s online businesses in Bangladesh. Data was collected from businesswomen using in-depth interviews and focus group discussions, and analysed through thematic analysis. Results reveal that women run online businesses, including clothing, beauty products, indigenous food, homemade bakery and handicraft products. They do this for self-identity, economic solvency, best time utilisation and creating social networks. They become empowered by doing this business, enabling them to develop business strategies effectively. They handle problems technically and love to do their businesses despite the challenge of triple burden. Sometimes, women face social restrictions and interruptions, but they follow social norms and regulations, and after being successful in their businesses, society praises and supports them. They need proper mental support from their family and society, and business management training from government and non-government organisations to run and sustain their businesses.