Exploring barriers to SARS‐CoV‐2 testing uptake in underserved black communities in Louisiana

Abstract Objective To collect qualitative data on approaches that can potentially reduce barriers to, and create strategies for, increasing SARS‐CoV‐2 testing uptake in underserved Black communities in Louisiana. Methods A series of eight focus groups, including 41 participants, were conducted in primarily Black communities. The Nominal Group Technique (NGT) was used to determine perceptions of COVID‐19 as a disease, access to testing, and barriers limiting testing uptake. Results Common barriers to SARS‐CoV‐2 testing were identified as lack of transportation, misinformation/lack of information, lack of time/long wait times, fear of the test being uncomfortable and/or testing positive, the cost of testing, and lack of computer/smartphone/internet. The most impactful approaches identified to increase testing uptake included providing testing within the local communities; testing specifically in heavily traveled areas such as supermarkets, churches, schools, and so forth; providing incentives; engaging local celebrities; and providing information to the community through health fairs, or through churches and schools. The strategies that were deemed to be the easiest to implement revolved around communication about testing, with suggested strategies involving churches, local celebrities or expert leaders, social media, text messages, public service announcements, post cards, or putting up signs in neighborhoods. Providing transportation to testing sites, providing incentives, and bringing the testing to neighborhoods and schools were also identified as easy to implement strategies. Conclusions Several strategies to increase testing uptake were identified in this population. These strategies need to be tested for effectiveness in real‐world settings using experimental and observational study designs.