Big data analytics techniques and their impacts on reducing information asymmetry: Evidence from Jordan

This study aimed to demonstrate the impact of big data analytics techniques on reducing information asymmetry in industrial companies listed on the Amman Stock Exchange from the point of view of workers in Jordanian financial intermediation companies. Two approaches have been adopted to achieve the target of this research. The first approach is the analytical descriptive approach through a survey to collect primary data that measures the elements of the independent variable related to big data analytics techniques (Volume, Velocity, Variety, and Veracity). The second approach is an applied approach that measures the dependent variable of information asymmetry based on the financial statements of industrial companies listed on Amman Stock Exchange for the period (2015-2021). The statistical program (SPSS) has been used to analyze data and test the hypotheses through multiple regression testing. Based on the results of the statistical analysis of the data and the opinions of the research community, it was found that the huge volume of big data has become difficult to process using traditional data processing applications. Furthermore, there is a statistically significant relationship between big data analytics techniques and the reduction of information asymmetry from the point of view of employees in intermediation firms in Jordan. Consequently, it is necessary for those in charge of the industrial companies listed on the Amman Stock Exchange to develop modern techniques capable of analyzing big data with high efficiency. It can also assist in providing target groups including investors, stakeholders, and other beneficiaries with reliable and efficient data required to make rational decisions, as well as to reduce the risks of information asymmetry.