Entrepreneurs Personal Branding, Attitudes, and Startups Success Relationships: The Mediating Role of Earlier Start-up Intentions: A Study of Small Apparel-Fashion Enterprises in the Emerging Markets

George Kofi Amoako, Solomon Tawiah Yeboah, Haider Yasmeen

International Journal of Business Excellence(2023)

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entrepreneurs personal branding,startups success relationships,enterprises,apparel-fashion
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