Popular Culture and Shaping HIV Perception

Shonda R. Jones,Allison Mathews, Kia Colbert, Mika Jain,Barbara Simon,DaShawn Usher,Shanell L. Mcgoy

JOURNAL OF HEALTH CARE FOR THE POOR AND UNDERSERVED（2023）

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摘要

The Gilead COMPASS Initiative (R) used celebrity partnerships to highlight HIV prevalence in the Southern U.S. and support Southern HIV and Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) organizations. Using various media platforms, HIV organizations engaged with popular culture in collaboration with national media advocacy and public relations organizations to campaign against stigmatization and raise awareness about HIV.

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