Public support for athlete activism in Germany: A survey experiment

Professional athletes increasingly use their popularity to speak out about political topics off and on the field. However, only few studies explore how audiences react to political speech in elite sports. Existing research has tended to focus on very few high-profile cases, usually in the United States, such as Colin Kaepernick's anthem protest. Going beyond single cases, this paper investigates factors that systematically influence public support for elite athletes' political activism. We integrated a vignette experiment into a survey of the German population (N = 1002). Using multi-level regression models, we analyze how public support for athlete's political acts varies with political topics, the specific political action carried out as well as the local reference of the issue in question. Moreover, we also compare the level of public support for political actions between athletes and non-athlete celebrities. Findings indicate that support is subject to conditions: Athletes receive more support when their critique refers to political topics abroad (as opposed to domestic topics) and when non-disruptive actions are chosen, for example, expressions of opinion instead of boycotts. The specific message has the strongest influence on support: actions and statements that express a progressive political claim for stricter environmental protection receive more support compared to a rather conservative claim for border security. Findings add to the state of knowledge by showing which forms of political activism meet with broad acceptance and which are likely to polarize audiences.