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Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics

Hang-Yee Chan,Maarten A. S. Boksem,Vinod Venkatraman,Roeland C. Dietvorst,Christin Scholz,Khoi Vo,Emily B. Falk,Ale Smidts

JOURNAL OF MARKETING RESEARCH（2024）

Cited 0|Views34
Key words
video advertisement,fMRI,preference,neuroscience,implicit measures,advertising
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