Dairy tourism model for enhancing farmers' income: a niche tourism product from the Trans-Gangetic Plains of India

This study aims to conceptualize dairy tourism as a niche tourism product. The main objective is to propose a dairy tourism (dairy tourist inclination) conceptual framework and empirically test the causal relationships of the same. The key contribution of the present study is the dairy tourism model. The findings of this study will help farmers and other stakeholders to plan and implement the concept effectively. The study also proposes dairy tourism as an additional income avenue for dairy farmers and a novel niche tourism product.