Dutch dairy farmers’ adoption of climate mitigation measures – The role of socio-psychological and socio-demographical factors

Mitigating greenhouse gas emissions is an essential element of climate change policies. This paper explores Dutch dairy farmers' adoption behaviour of climate change mitigation measures using a Self-regulated Stage model of Behavioural Change. It tests the statistical relationship of stage-specific socio-psychological factors with individual farmer's intentions of planning or adopting on-farm climate mitigation measures. In addition, it tests the statistical relationship of intentions on four stages (pre-decisional, pre-actional, actional, post-actional). The empirical application focuses on data from specialised Dutch dairy farmers registered with the Farm Accountancy Data Network. Our findings suggest that negative emotion, personal norm, perceived goal feasibility, action planning, and coping planning vary significantly by stage. Furthermore, personal norm, attitude, goal intention, behavioural intention, and implementation intention are found to be statistically significant and positive influencing factors on adopting climate mitigation measures. Lastly, farmers younger than 45 years old with full agricultural education and farms with high livestock density are more likely to have taken steps in adopting mitigation measures.