Live streaming channel strategy of an online retailer in a supply chain

Electronic Commerce Research and Applications（2023）

引用 0|浏览2

暂无评分

摘要

•This paper aims to exmine an online retailer’s live streaming channel strategy.•Whether to adopt an influencer channel or a third-party channel is investigated.•The impact of the introduced channel on the supplier’s profit is also explored.•The effect of consumer types on the optimal channel strategy is futher discussed.

查看译文

关键词

Live streaming selling,Channel strategy,Influencer channel,Third-party channel,Loyal followers

AI 理解论文

溯源树

样例

生成溯源树，研究论文发展脉络

Chat Paper

正在生成论文摘要