What are the viewers' reviews and emotions in Filmaffinity? A netnographic analysis
REVISTA COLOMBIANA DE CIENCIAS SOCIALES(2023)
摘要
The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first
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关键词
filmaffinity,netnographic analysis,viewers,emotions,reviews
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