Time-sensitive cancellation refund in advance booking: Effect of online-to-offline marketing policy

Mahsa Noori-daryan,Ata Allah Taleizadeh,Uwe Aickelin

Computers & Industrial Engineering（2023）

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摘要

•Study of online-offline marketing strategies.•Consider partial refund possibilities.•Consider time-sensitive constraints.•Optimise the behaviour of companies.•Validate theoretic results with a numeric example.

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关键词

advance booking,marketing,time-sensitive,online-to-offline

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