Reshaping Tourist Experience with AI-Enabled Technologies: A Comprehensive Review and Future Research Agenda

This study consolidates the existing literature and develops a conceptual framework for a holistic understanding of the tourist experience with AI-enabled technologies. It entails performance analysis of scientific actors, thematic analysis, and content analysis of the intellectual structure of the research. The key technologies shaping the tourist experience include service robots, personalized recommender systems, IoT, chatbots, AR/VR, big data analytics, text mining, text analytics, and NLP. The study contributes by offering performance and science mapping in the field of AI for the tourist experience. Accordingly, several future research directions and a consolidated conceptual framework are proposed.