Assessing the Competitiveness of the Ski Resources around Lake Baikal (Russia) and Measures for Their Further Development

Russia has considerable experience in the development of winter sports and ski resorts. The region around Lake Baikal possesses unique landscapes and cultural unity, making it a hot spot for winter tourism in Russia. The ski resorts around Lake Baikal are among the most attractive tourist destinations during the winter season, attracting a large number of domestic and international tourists. Based on the experience of the Northeast Asia Sustainable Development Research Centre, this study includes a survey of experts from China and Russia. The study focuses on five major ski resorts near Lake Baikal. A comprehensive competitiveness assessment index system and a quantitative evaluation model for winter tourism resorts have been established, which enable a scientific evaluation of the level of comprehensive competitiveness of winter tourism regions near Lake Baikal. The study showed that the Sobolinaya ski resort has excellent competitiveness among the resorts studied, while Bychya and Istland have average competitiveness and Davan and Mamai have low competitiveness. Local natural resources and the level of infrastructure development make the most significant contributions to the overall competitiveness of a resort. The study proposes development measures, such as the creation of a winter tourism complex with the Sobolinaya resort as its core and the establishment of an international special zone for winter tourism along the China-Mongolia-Russia economic corridor. The research results can serve as a basis for decision making to improve the overall competitiveness of the winter tourism industry around Lake Baikal and provide scientific and technical support for cross-border international cooperation in the winter tourism industry between China and Russia.