Establishing a network of communicators as an engine for the development of natural grazing activities

The development of communication networks has an increasingly important role in the development and modernization of the fields of activity of agriculture. This trend has effects between different actors in the production chain and creates a tighter connection between the stages of land cultivation or the maintenance of natural pastures, ecological grazing, milk, and meat production, respectively the preparation of the final products and their distribution, including marketing techniques. In the paper, an analysis will be made of the specialized publications in the field of Agribusiness in Romania and the effectiveness of the various communication channels used in the present will be discussed with the aim of contributing to mitigating the current problems of natural grazing activities and identifying the main pillars of development and progress. This research paper utilizes an academic research methodology aiming to highlight the importance of communication networks in promoting natural grazing activities. The results of the study demonstrate that the establishment of networks can significantly contribute to the modernization of the Romanian agricultural sector, aligning it with the principles of sustainable competitiveness and resilience. In conclusion, this study provides evidence that the establishment of such networks is essential for the development of a sustainable and resilient agricultural sector in Romania.