Understanding the adoption of digital conferencing tools: Unpacking the impact of privacy concerns and incident response efficacy.

Since working from home has become a new norm for many individuals worldwide, digital-conferencing tools have increased in popularity. To date, few studies have investigated how the adoption of digital-conferencing tools relates to user information privacy concerns against security incidents and coping ap-praisal. This paper utilizes an integrated IUIPC and Privacy Calculus model to explore the impact of pri-vacy concerns, incident response efficacy, trust, and risk involved in digital conferencing adoption. To test the proposed model, we administer a survey to 212 participants and find that perceived benefits, trust-ing beliefs, and personal Internet interest increase intention to use digital conferencing software while risk beliefs decrease behavioral intentions. In addition, we find incident response efficacy to be a salient construct in explaining users' trusting beliefs. The study provides recommendations for digital conferenc-ing service providers on how to improve consumer adoption through strengthened security practices and incident response strategies.& COPY; 2023 Elsevier Ltd. All rights reserved.