Extraordinary Claims Require Extraordinary Evidence: A Comment on "Recent Developments in PLS".

Evermann and Ronkko (2023) review recent developments in partial least squares (PLS) with the aim of providing guidance to researchers. Indeed, the explosion of methodological advances in PLS in the last decade necessitates such overview articles. In so far as the goal is to provide an objective assessment of the technique, such articles are most welcome. Unfortunately, the authors' extraordinary and questionable claims paint a misleading picture of PLS. Our goal in this short commentary is to address selected claims made by Evermann and Ronkko (2023) using simulations and the latest research. Our objective is to bring a positive perspective to this debate and highlight the recent developments in PLS that make it an increasingly valuable technique in IS and management research in general.