Characteristics of women and men entrepreneurs according to the student population in croatia

Purpose: The aim of this paper is to determine which characteristics the student population, especially student rural population, perceives as typical of women and men entrepreneurs, respectively, their group-ing into latent factors, and the identification of possible differences in attitudes of respondents with regard to their demographic variables. Methodology: An indicative survey was conducted on a sample of 1,157 respondents of the student pop-ulation in Croatia by a questionnaire as a research tool. Descriptive statistical data analysis, inferential statistics, simple analysis of variance (one-way ANOVA) and exploratory factor analysis were used in the research. Results: The results show that there are differences in attitudes towards the characteristics of women en-trepreneurs and men entrepreneurs, with particular emphasis on differences in the perception of women's entrepreneurship in rural areas. Conclusion: Positive trends in thinking about women's entrepreneurship in rural areas are very interesting and promising, which may eventually result in a reduction in the women's unemployment rate in rural areas and in valuing women as capable entrepreneurs.