Study on the Living Inheritance Strategies of Funan Wickerwork in the Context of Rural Revitalization.

In the perspective of rural revitalization, based on the industrial development of Funan willow weaving craft, the current situation of the inheritance mode and the characteristics of the weaving craft, the problems faced by its inheritance are analyzed and the strategy of its living inheritance is explored. Through promoting the value of wickerwork, building a collaborative design model between schools and enterprises, creating a brand IP and expanding wickerwork design derivatives, we explore strategies for the living heritage of Funan wickerwork and establish a concrete implementation path for the heritage of Funan wickerwork from a brand perspective. Based on the brand visual image, the project will promote the heritage and sustainable development of Funan’s wickerwork craft from various aspects, stimulate the vitality of Funan’s wickerwork industry, and thus contribute to rural revitalisation.