Research on Protection of Village Cultural Heritage Based on Residents' Perception and Experience - A Case Study of Fengzhou Ancient Town, Nan'an City, Fujian Province.

In recent years, the protection of traditional village cultural heritage and sustainable tourism development have gradually received high attention from the state, society, and enterprises, while the residents’ experience perceptions have not received sufficient attention, thus the study selects the residents of Fengzhou ancient town in Nan’an City, Fujian Province, which is located in the southeast coastal region of China, surrounded by mountains on three sides and the sea on one side, creating unique advantages of natural resources and humanistic endowments. It fully demonstrates the architectural characteristics of the traditional settlements in southern Fujian and the diversified trade exchanges. However, the once glorious ancient town as the starting point of the Maritime Silk Road is gradually declining in the tide of development, facing the loss of historical architecture, the residents’ living conditions, the decline of regional folk customs, people and emotions, and other issues. Based on residents’ perceptions, this study uses in-depth interviews to investigate the overall perceptions of different groups of residents on the current state of conservation in Fengzhou ancient town, summarize the residents’ perception tendencies, and identify the factors related to residents’ perceptions of conservation. We also identify the factors related to residents’ perceptions of conservation, and determine the influence of each factor on the current state of conservation, with a view to providing development strategies for the conservation of Fengzhou ancient town in the new era, and providing some reference and inspiration for the conservation and development of similar historical and cultural towns.