Behavior Modeling for Point of Interest Search

With the increasing popularity of location-based services, the point-of-interest (POI) search has received considerable attention in recent years. Existing studies on POI search mostly focus on how to construct better retrieval models to retrieve the relevant POI based on query-POI matching. However, user behavior in POI search, i.e., how users examine the search engine result page (SERP), is mostly underexplored. A good understanding of user behavior is well-recognized as a key to develop effective user models and retrieval models to improve the search quality. Therefore, in this paper, we propose to investigate user behavior in POI search with a lab study in which users' eye movements and their implicit feedback on the SERP are collected. Based on the collected data, we analyze (1) query-level user behavior patterns in POI search, i.e., examination and interactions on SERP; (2) session-level user behavior patterns in POI search, i.e., query reformulation, termination of search, etc. Our work sheds light on user behavior in POI search and could potentially benefit future studies on related research topics.