“That’s just like, your opinion, man”: the illusory truth effect on opinions

With the expanse of technology, people are constantly exposed to an abundance of information. Of vital importance is to understand how people assess the truthfulness of such information. One indicator of perceived truthfulness seems to be whether it is repeated. That is, people tend to perceive repeated information, regardless of its veracity, as more truthful than new information, also known as the illusory truth effect. In the present study, we examined whether such effect is also observed for opinions and whether the manner in which the information is encoded influenced the illusory truth effect. Across three experiments, participants ( n = 552) were presented with a list of true information, misinformation, general opinion, and/or social–political opinion statements. First, participants were either instructed to indicate whether the presented statement was a fact or opinion based on its syntax structure (Exp. 1 & 2) or assign each statement to a topic category (Exp. 3). Subsequently, participants rated the truthfulness of various new and repeated statements. Results showed that repeated information, regardless of the type of information, received higher subjective truth ratings when participants simply encoded them by assigning each statement to a topic. However, when general and social–political opinions were encoded as an opinion, we found no evidence of such effect. Moreover, we found a reversed illusory truth effect for general opinion statements when only considering information that was encoded as an opinion. These findings suggest that how information is encoded plays a crucial role in evaluating truth.