Open to experiencing…meat alternatives? The HEXACO personality model and willingness to try, buy, and pay among omnivores

Zandria-Lynn Bates,Rhiannon M. Mesler,Jennifer Chernishenko,Cara MacInnis

Food Quality and Preference（2023）

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摘要

•Personality is associated with meat alternative willingness to try, buy, and pay.•Each meat alternative type has unique factors and facets relevant to intentions.•Openness was associated with all intentions toward all meat alternative variations.

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关键词

HEXACO, Plant -based meat alternatives, Pulses, Insects, Textured vegetable protein, Cultured meat

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