Combining Revealed and Stated Preferences to design a new urban park in a metropolitan area of North-Western Italy

•The joint revealed and stated preferences model assesses the users’ preferences in terms of urban parks.•The discrete choice experiment (DCE) collects data about new park features.•The travel cost method (TCM) examines the correlation between the new park and the existing green areas.•The results guide the choice of decision-makers about the functions to be located.•The integrated approach contributes to determine sustainable urban or peri‑urban park strategies.