The Role of Green Digital Learning Orientation and Big Data Analytics in the Green Innovation-Sustainable Performance Relationship

Green innovation, digitization, and sustainability have garnered significant attention in recent years due to their potential to transform organizations. This study examines the relationship between green innovation and sustainable performance and the role of green digital learning orientation and big data analytics in that relationship. Grounded in the resource-based view, this investigation analyses the direct effect of green innovation on sustainable performance, the moderating role of green digital learning orientation in that relationship, and the three-way interaction effect of green innovation, green learning orientation, and big data analytics on sustainable performance. The study collected 567 valid questionnaires from managers in manufacturing and service businesses in Iraq. The findings indicate that green innovation is positively related to sustainable performance and this relationship is stronger when green digital learning orientation is high. Additionally, the study found that big data analytics has a significant three-way interaction effect on sustainable performance. Overall, this study emphasizes the importance of green innovation, green digital learning orientation, big data analytics, and sustainable performance. The contributions of this work can be valuable to startups and traditional organizations seeking to explore or seize opportunities in green innovation and digitization.