Service-dominant Logic As a Unifying Theoretical Framework for the Re-Institutionalization of the Marketing Discipline
JOURNAL OF BUSINESS RESEARCH（2023）
关键词
Service-dominant logic,General theory of marketing,Academic silos,Academic relevance,Re-institutionalization
AI 理解论文
溯源树
样例
生成溯源树，研究论文发展脉络
Chat Paper
正在生成论文摘要