Data-driven personalized assortment optimization by considering customers’ value and their risk of churning: Case of online grocery shopping

Computers & Industrial Engineering(2023)

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摘要
•Developing dynamic assortment customization to increase the e-tailer’s profit.•Reducing the risk of customer churn in the case of an imbalanced inventory.•Using the survival analysis technique to find at-risk customers.•Elaborating the applicably of the approach using a real case study.
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关键词
personalized assortment optimization,online grocery shopping,customers,data-driven
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