How have firms transformed and executed IT-enabled remote work initiatives during the COVID-19 pandemic? Conceptualization and empirical evidence from Spain.

•COVID-19 economic "coronacrash" and firms' digital acceleration.•We examine IT-enabled remote work firms' initiatives during the COVID-19 crisis.•A unique empirical study on the 100 leading companies in Spain.•Types of IT-enabled remote work strategies: Leader, agile, and survival firms.•Competitive (dis)advantage between strategies and the role of firm size and industry.