Personalizing Cultural Heritage Access in a Virtual Reality Exhibition: A User Study on Viewing Behavior and Content Preferences

Leveraging digital technologies, museums now have the opportunity to embrace innovative approaches such as knowledge graphs, virtual reality, and virtual assistants to enhance the preservation and interactive presentation of cultural information. However, despite these advancements, personalizing the museum experience remains a significant challenge. Thus, this paper aims to investigate the necessary elements for offering personalized access to cultural heritage within a VR exhibition. To accomplish this, a user study was conducted to identify user preferences for tailored content descriptions, track user viewing behavior to gauge their interest in a VR exhibition, and determine preferred methods of information gathering. The study involved 31 participants, and the findings are expected to provide valuable insights for designing effective and engaging VR exhibitions that cater to diverse visitor interests.