Applying Big Data Technologies in Tourism Industry: A Conceptual Analysis

Tourism is the “heavy industry” of our country, as confirmed by the statistical data of many surveys. With the help of new technologies, the goal of attracting quality tourism and increasing per capita spending on products and services provided by the tourism industry is becoming more and more achievable. In the present work, the adoption of big data technologies in the field of tourism is examined through a review of the existing literature, with the main goal of gaining a deeper knowledge and understanding of the requirements of tourists in our country and improving the way of decision making. The paper also mentions the advantages and benefits of using big data technologies and popular methods used for sorting and contracting big data.