Fashion Resale Behaviours and Technology Disruption

This chapter provides an in-depth discussion of the disruptive nature of reselling technologies. The collaborative consumption movement, a popular emerging trend, encourages consumers to live in a more collective, sharing economy. This is where we can discuss the disruptive nature of the reselling technologies, particularly as they impact the fashion industry, prompting an explosion of vintage/second-hand retailing. Secondary market behaviors such as reselling, recycling, gifting, swapping, and reusing are becoming the most significantly growing consumer segments. The notion of a rotating wardrobe has been increasingly frequently accepted. This is especially prominent with younger consumers like Generation Z, who would consider spending more money on sustainably produced and delivered products while showing a strong preference for switching to brands with sustainable initiatives. Mobile apps and personalization have made buying used products as easy as buying new ones.