Advantages and Disadvantages of Short Video Marketing and the Difference between Regular Endorsement
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)(2023)
摘要
This study examines the benefits and drawbacks associated with marketing products through the use of modern short videos. In addition to a few short video marketing strategies that correspond to the product. A parallel can be drawn with the traditional method of selling celebrity endorsements on television.
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关键词
short video marketing,advantages,disadvantages
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