Barriers and prospects for creating healthy meat snacks

The spread of alimentary-dependent diseases can be considered a national threat. The lack of prevention often leads to mortality and disability in Russia and the world. The promotion of a healthy lifestyle is gaining a global scale in the formation of a healthy society. Food producers in general and meat processing enterprises in particular play a key role in solving this problem. The vectordetermining trajectory of the development of the market of meat products for healthy nutrition is the presence of consumers, demand and niche. Today, the market of "healthy" meat snacks is developing and promising. Identifying development barriers and insights will allow businesses to occupy a niche and gain a market advantage.