Integrating AI into business processes and corporate strategies to enhance customer value

Purpose This is a thought-leadership interview with digital-era experts Thomas Davenport and Nitin Mittal on the strategic desirability and implications for legacy companies on being fully committed to becoming AI-driven businesses. Design/methodology/approach An interview with thought-leaders in the area of digital strategy. Findings The interview explains what it means to be an AI-driven company and how to manage the kind of transformation that legacy will need to go through to become AI-fueled leaders in their sector. Originality/value The main value is the direct dialog with digital-era experts on their latest research insights.