Bra Emotional Design Based on Emotion Model and Design Features

Emotional design can produce resonance with consumers, guide user behavior through positive emotions, and improve product awareness. This article aims to explore a method of bra emotional design that can give users a pleasant experience. First, emotional words are collected and then ordered in the coordinate system using the semantic correlation between emotions and the method of statistics for circular series. As a result, the affect model is established with two pairs of opposite emotions, relaxed–excited and disappointed–enjoying, in the vertical and horizontal directions and other four emotions, namely joyful, accepted, boredom, and disgust, in the diagonal direction. Then, 89 bra design features are analyzed through subjective evaluations. Compared with emotions stimulated by the functionality and aesthetics of bras, emotions only visually induced by bra design features range on a smaller scale and are mostly located in the upper right of the emotion model without extremely negative emotions. Finally, we design a loving bra using bra design features which are highly related to the emotional experience of love. The prospect of this study is to explore the feasibility of bra emotional design and pave the way for emotion recognition in fashion consumption.