A Location Sensitive and Utility Based Advertising System for Public Transport

Carl Anthony P. Castueras, Kenneth L. Suarez,Carlos Fidel L. Sandoval,Cedric Angelo M. Festin,Wilson M. Tan

TENCON 2022 - 2022 IEEE Region 10 Conference (TENCON)（2022）

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摘要

The increasing use of computers in vehicles presents opportunities to create value. Here we propose an advertising system that uses location and historical data for scheduling. Experiments indicate a good compromise between utility and fairness.

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关键词

Location-based,advertising,transport

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