The Role of Place Image and Social Identity on Support for Tourism and Life Satisfaction: The Case of Seville

Rapid changes incurred by tourism pose challenges to local residents, transforming their perceptions of place and levels of identification to it. Building on the premises of two theoretical frameworks, this study aimed to investigate the way place image and social identity determine residents' predispositions to tourism and their overall life satisfaction. Using data drawn from Seville residents, the study revealed that place image determines residents' perceptions of tourism impacts, while social identity only affected support for tourism. Perceived impacts further formulated support and life satisfaction. The study sheds some light on residents' attitudes and their life satisfaction in mature destinations.