System to Induce Accepting Unconsidered Information by Connecting Current Interests

Persuasive Technology(2023)

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摘要
In this paper, we propose a purchasing support system for offline stores that can present information to users without being evasive by interactively presenting a small amount of product information according to their interest in the product as predicted by the system. We design and implement a proof-of-concept system for an actual use case scenario: a snack purchasing area in an office. We evaluated the effectiveness of the proposed system through a snack purchasing experiment with 11 participants. Experimental results suggest that the proposed method can induce user interest and encourage viewing and that some users may receive and consider the information presented while making a purchase.
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关键词
interactive display, purchasing support system
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