ContrastFaux: Sparse Semi-supervised Fauxtography Detection on the Web using Multi-view Contrastive Learning.

The widespread misinformation on the Web has raised many concerns with serious societal consequences. In this paper, we study a critical type of online misinformation, namely fauxtography, where the image and associated text of a social media post jointly convey a questionable or false sense. In particular, we focus on a sparse semi-supervised fauxtography detection problem, which aims to accurately identify fauxtography by only using the sparsely annotated ground truth labels of social media posts. Our problem is motivated by the key limitation of current fauxtography detection approaches that often require a large amount of expensive and inefficient manual annotations to train an effective fauxtography detection model. We identify two key technical challenges in solving the problem: 1) it is non-trivial to train an accurate detection model given the sparse fauxtography annotations, and 2) it is difficult to extract the heterogeneous and complicated fauxtography features from the multi-modal social media posts for accurate fauxtography detection. To address the above challenges, we propose ContrastFaux, a multi-view contrastive learning framework that jointly explores the sparse fauxtography annotations and the cross-modal fauxtography feature similarity between the image and text in multi-modal posts to accurately detect fauxtography on social media. Evaluation results on two social media datasets demonstrate that ContrastFaux consistently outperforms state-of-the-art deep learning and semi-supervised learning fauxtography detection baselines by achieving the highest fauxtography detection accuracy.