Generative Disco: Text-to-Video Generation for Music Visualization

Visuals are a core part of our experience of music, owing to the way they can amplify the emotions and messages conveyed through the music. However, creating music visualization is a complex, time-consuming, and resource-intensive process. We introduce Generative Disco, a generative AI system that helps generate music visualizations with large language models and text-to-image models. Users select intervals of music to visualize and then parameterize that visualization by defining start and end prompts. These prompts are warped between and generated according to the beat of the music for audioreactive video. We introduce design patterns for improving generated videos: "transitions", which express shifts in color, time, subject, or style, and "holds", which encourage visual emphasis and consistency. A study with professionals showed that the system was enjoyable, easy to explore, and highly expressive. We conclude on use cases of Generative Disco for professionals and how AI-generated content is changing the landscape of creative work.