The perks and perils of artificial intelligence use in lateral exchange markets

•Sharing economy firms increasingly deploy artificial intelligence (AI).•AI deployment in lateral exchange (peer-to-peer) markets exposes perks and perils.•Buyer perks include search efficiency and match personalization.•Buyer perils include price vulnerability and bias concerns.•Seller perks include demand management and sales augmentation.•Seller perils include platform opportunism and constraint manipulation.•Recommendations for mitigating perils are provided.