From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers.

Psychology research and behavior management（2023）

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摘要

This study contributes to CSV literature by demonstrating the role of sport self-concept in CSV in a sport setting. Our findings suggest that sport organizations might focus on strengthening consumers' sport self-concept to create both social and economic value through their CSV.

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economic value,shared value creation,social value,sport marketing,sport self-concept

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