The Impact of Heterogeneity in Consumers’ Socio-Demographic Characteristics on the Acceptance of Ambient Assisted Living Technology for Older Adults Monitoring in the Home Context

With the accelerating pace of global aging, ambient assisted living (AAL) technology is expected to ease the conflict between medical supply and demand resources in long-term home care. The key to the general adoption of AAL technology is to capture the differentiated product demand of a consumer class that is heterogeneous in socio-demographics and preferences. In this study, we proposed a tailored technology acceptance model to examine the factors affecting AAL technology acceptance from multi-consumer perspectives based on a sample of 451 respondents obtaining the differences in influence paths of AAL technology acceptance for different consumer groups. Almost all subgroups regarded perceived usefulness as having a decisive role. Family caregivers, women, and single-generational households were more concerned about perceived ease of use than matched groups, and higher educated groups and multi-generational households took price value as the priority objective. This research provides guidelines for promoting AAL technology in management practices.